About Us
BEYOND REALITY was established on Maui in 2015 by the co-owner Jason Jackson with the sole purpose to create high quality action sports products for Surfing, Skateboarding and Snowboarding.
New in:
2017
-Jewelry Collection all handcrafted by the co-owner Genevieve Jackson.
2018
-BEYOND REALITY was officially trademark.
-Addition of our Stainless Steel Straw Kits.
2019
-Body Care line all handcrafted by the co-owner Genevieve Jackson.
2021
-Creation of our Beyond Reality Private Tours.
Our Story
Maui, Hawaii
Aloha, my name is Genevieve Jackson, and I’m from Montreal, Canada. Yes, I’m French Canadian. My husband, Jason Jackson, is from Red Bluff, a small town in Northern California. As an ex-sponsored snowboarder, Jason wanted a new challenge and decided to move to Maui with his dog Axsel in 2013 to become a surfer. In 2015 he started his clothing brand that was originally called Dope Surf Gear. We met later in 2015 while I was on vacation in Maui. On our first date, we spent Christmas day together, where he taught me how to surf. We became the Jacksons in 2016 when we got married, just the two of us in front of a judge. Participation in a few local farmers’ markets proved that our hats and shirts were a big hit. As I became more involved in the company, I decided to start my jewelry collection one day. Not too long after, all our products were being sold in many of our most popular local gift stores, which was when we decided to trademark our name. Unfortunately, we could not trademark Dope Surf Gear. It took us a few months to finally come up with our brand name, now known as Beyond Reality.
California
Searching for new waves, we left the island in 2018 and traveled for a year. From Northern California to the tip of Baja California Sur, we have seen it all. Sadly, we lost our boy Axsel in July that year from his fight against cancer. It was a big loss for us!! He followed us everywhere we went. Those who knew him all know he was a special boy, and we miss him very much. We have since fallen in love with Lil Jackson, a blue healer who follows us on our trails and journeys. We lived in San Diego for a year, where we worked on growing our company and giving it a purpose. We wanted to help people in our way and try to make a difference.
How can a shirt or a necklace make a difference?
And this is when everything started making sense!! I studied hours, days, and weeks about stones and their energy. From now on, every piece of jewelry people buy from us will be personalized and give them the energy they are looking for. As for our clothing line, we came up with a logo that represents stability and strength.
As surfers, we are sensitive about our oceans but again, how can we help?
First, we decided to sell Stainless Steel Straw Kits to help prevent more plastic from ending up in our oceans and killing underwater life, turtles especially.
Second, I always made my skincare products as it is important to me to know that what I put on my skin is natural, good for me, and not bad for our environment, so I figured, Why not sell it?
So, from again participating in our local farmers’ markets, working on our website ourselves to improve it, studying stones, designing a new logo, starting our new skincare products line, trying to find our stainless steel straw kits, and let’s not forget having a new puppy, it was a busy year.
Los Cabos, BCS Mexico
Always looking for new adventures, we bought a piece of land and moved to San Jose del Cabo, Mexico, towards the end of 2019. We were going to live in a tent under our palapa while our little house was getting built. People seriously thought we were crazy at this point. Next thing we know, I got pregnant after a week living in our tent! No Shower, no toilet, no kitchen, we had only our water tanks and coolers. Being off-grid, we had to buy solar panels and batteries so we could at least have a fridge, and we also bought a propane stove to cook. We somehow made it comfortable for us, lol!!
Speaking only a little bit of Spanish and not afraid of new challenges, we found a way to be part of our local farmers’ markets. I admit that it was hard at times in the morning getting ready to go to work or making jewelry on the air mattress in the tent, but I had something to look forward to, my little girl. Milia was born in 2020, 2 weeks after we finally moved into our house, so yes, I lived in a tent my whole pregnancy. The first year of her life, Jason stayed home with her as I participated in the markets. It was a good thing as they do now have a special daddy and daughter bond.
Leaving on the East Cape of Baja California Sur, we have found a lot of beautiful hidden gems. From one of the best snorkeling beaches in the world to a private waterfall in the middle of nowhere, Jason decided to bring the occasional surf lessons that he’s been doing on Maui, California, and here in Mexico for over seven years, to having a tour company so we could share some of Baja’s true beauty with you.
Now 2021, we are pleased and excited to announce the introduction of Beyond Reality Private Tours.
About Us
BEYOND REALITY was established on Maui in 2015 by the co-owner Jason Jackson with the sole purpose to create high quality action sports products for Surfing, Skateboarding and Snowboarding.
New in:
2017
-Jewelry Collection all handcrafted by the co-owner Genevieve Jackson.
2018
-BEYOND REALITY was officially trademark.
-Addition of our Stainless Steel Straw Kits.
2019
-Body Care line all handcrafted by the co-owner Genevieve Jackson.
2021
-Creation of our Beyond Reality Private Tours.
Our Story
Maui, Hawaii
Aloha, my name is Genevieve Jackson, and I’m from Montreal, Canada. Yes, I’m French Canadian. My husband, Jason Jackson, is from Red Bluff, a small town in Northern California. As an ex-sponsored snowboarder, Jason wanted a new challenge and decided to move to Maui with his dog Axsel in 2013 to become a surfer. In 2015 he started his clothing brand that was originally called Dope Surf Gear. We met later in 2015 while I was on vacation in Maui. On our first date, we spent Christmas day together, where he taught me how to surf. We became the Jacksons in 2016 when we got married, just the two of us in front of a judge. Participation in a few local farmers’ markets proved that our hats and shirts were a big hit. As I became more involved in the company, I decided to start my jewelry collection one day. Not too long after, all our products were being sold in many of our most popular local gift stores, which was when we decided to trademark our name. Unfortunately, we could not trademark Dope Surf Gear. It took us a few months to finally come up with our brand name, now known as Beyond Reality.
California
Searching for new waves, we left the island in 2018 and traveled for a year. From Northern California to the tip of Baja California Sur, we have seen it all. Sadly, we lost our boy Axsel in July that year from his fight against cancer. It was a big loss for us!! He followed us everywhere we went. Those who knew him all know he was a special boy, and we miss him very much. We have since fallen in love with Lil Jackson, a blue healer who follows us on our trails and journeys. We lived in San Diego for a year, where we worked on growing our company and giving it a purpose. We wanted to help people in our way and try to make a difference.
How can a shirt or a necklace make a difference?
And this is when everything started making sense!! I studied hours, days, and weeks about stones and their energy. From now on, every piece of jewelry people buy from us will be personalized and give them the energy they are looking for. As for our clothing line, we came up with a logo that represents stability and strength.
As surfers, we are sensitive about our oceans but again, how can we help?
First, we decided to sell Stainless Steel Straw Kits to help prevent more plastic from ending up in our oceans and killing underwater life, turtles especially.
Second, I always made my skincare products as it is important to me to know that what I put on my skin is natural, good for me, and not bad for our environment, so I figured, Why not sell it?
So, from again participating in our local farmers’ markets, working on our website ourselves to improve it, studying stones, designing a new logo, starting our new skincare products line, trying to find our stainless steel straw kits, and let’s not forget having a new puppy, it was a busy year.
Los Cabos, BCS Mexico
Always looking for new adventures, we bought a piece of land and moved to San Jose del Cabo, Mexico, towards the end of 2019. We were going to live in a tent under our palapa while our little house was getting built. People seriously thought we were crazy at this point. Next thing we know, I got pregnant after a week living in our tent! No Shower, no toilet, no kitchen, we had only our water tanks and coolers. Being off-grid, we had to buy solar panels and batteries so we could at least have a fridge, and we also bought a propane stove to cook. We somehow made it comfortable for us, lol!!
Speaking only a little bit of Spanish and not afraid of new challenges, we found a way to be part of our local farmers’ markets. I admit that it was hard at times in the morning getting ready to go to work or making jewelry on the air mattress in the tent, but I had something to look forward to, my little girl. Milia was born in 2020, 2 weeks after we finally moved into our house, so yes, I lived in a tent my whole pregnancy. The first year of her life, Jason stayed home with her as I participated in the markets. It was a good thing as they do now have a special daddy and daughter bond.
Leaving on the East Cape of Baja California Sur, we have found a lot of beautiful hidden gems. From one of the best snorkeling beaches in the world to a private waterfall in the middle of nowhere, Jason decided to bring the occasional surf lessons that he’s been doing on Maui, California, and here in Mexico for over seven years, to having a tour company so we could share some of Baja’s true beauty with you.
Now 2021, we are pleased and excited to announce the introduction of Beyond Reality Private Tours.
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